In early 2017, Cellebrite, a world leader in mobile forensics technology, was in the process of rebranding and revising the structure of their business verticals. In collaboration with Interbrand, we were tasked to deliver a complete website redesign. To improve the user experience, we began by evaluating the architectural and functional faults of the former Cellebrite.com site. Some of these obstacles included a lack of variation in the page templates which resulted in poor content hierarchy. Most importantly, the new brand was structured on the user groups or audiences that most consume Cellebrite products: Law Enforcement (with sub-personas such as Lab technicians and Legal Courts), Military Intelligence, Corporate Investigators. To incorporate the new brand as an integral part of the website’s UX philosophy, the design and development process became entirely focused on the user groups and outcome-oriented user flows.

ClientInterbrandServicesUser Experience DesignYear2016Linkwww.cellebrite.com